Executive Director of Student Recruitment & Marketing

Job Title: Executive Director of Student Recruitment & Marketing

Location: Middlesbrough College Main Campus, TS2 1AD

Department: Marketing

Reporting to: Vice Principal Students & Communication

Salary: £50,828 - £70,384 per annum

Annual Leave: 36 days per annum plus bank holidays

Contractual hours: 37 hours per week 

Basis: Full time, Permanent

Pension: Local Government Pension

Join Our Team

We are thrilled to announce an exciting opportunity for an Executive Director of Student Recruitment and Marketing to join our Marketing department. This pivotal role offers the chance to provide strategic leadership across marketing, internal and external communications, school liaison, and admissions. The position is integral to enhancing Middlesbrough College Group’s standing, reputation, and brand, while ensuring student recruitment targets are met. This is a fantastic opportunity to make a meaningful impact as a key member of our dynamic academic community.

What You’ll Be Doing:

As an Executive Director of Student Recruitment & Marketing, you will:

• Oversee Middlesbrough College Group’s corporate marketing strategy and public relations, focusing on enhancing the Group’s reputation and developing its brand.
• Take responsibility for student recruitment, including overseeing and developing annual recruitment plans and long-term strategies for all the Group’s brands to achieve student number targets.
• Provide leadership and strategic direction for the Group’s schools liaison activity, ensuring the team works proactively with local schools and careers providers to deliver planned activities annually.
• Manage the creation of integrated marketing communications campaigns tailored to the needs of target markets and internal customers such as managers, departments, and other stakeholders.
• Ensure the Group adopts a digital-first marketing approach where appropriate, embedding these skills across the team. Ensure AI is utilised appropriately in line with policies and guidelines.
• Oversee the production and delivery of high-quality, accurate publicity and promotional materials, including prospectuses, ensuring compliance with brand, visual identity, style, and messaging guidelines.

What We’re Looking For:

We seek candidates who:

• Hold a degree, higher degree, or a relevant professional qualification at Level 6 or above, such as a CIM in Marketing.
• Possess a literacy and numeracy qualification at Level 2 or above.
• Ideally, have a leadership qualification.
• Have proven experience of working at a strategic level in marketing, preferably within an educational setting or a large organisation, with responsibility for creating strategic plans aligned to organisational goals and ensuring their successful implementation.
• Demonstrate excellent interpersonal skills, including the ability to communicate, explain, persuade, and negotiate effectively with colleagues at all levels.
• Can showcase a strong track record of providing strategic leadership across diverse marketing, recruitment, and communication initiatives.

What’s in it for you?

The college offers an excellent benefits package which includes:

• Generous Annual Leave (30-45 days per annum (pro rata), depending on role)
• Opportunity to purchase additional annual leave
• Competitive Salaries
• Cycle to Work Salary Sacrifice Scheme
• Excellent Training and Development Opportunities
• Dedicated Teaching & Learning Coaches for New Staff.
• On-site staff parking available
• Contributions to a variety of role-based pensions schemes including Teachers Pension, Local Government Pension Scheme and NEST Pension
• On site restaurant and food outlets including Costa Coffee
• Extensive wellbeing provision including, but not limited to:
  • 24-hour Employee Assistance Programme (free counselling support for staff and their immediate family)
  • Occupational Health
  • Free Flu jabs
  • Free Gym Membership for all staff.
  • Discounted hair and beauty salon treatments

To learn more about working at Middlesbrough College, please visit our Work For Us page.

Please be aware that this vacancy is being exclusively handled by our recruitment partners, Imperial Recruitment. By submitting an application, you consent to your personal information / application form being shared with them. For more information and to discuss the role further, please reach out to Anthony Antoniou on anthony@imperialrecruitmentgroup.com

Ready to Make a Difference? Apply Early!

We reserve the right to close this advert early if we can appoint to the vacancy before the advertised closing date. We therefore encourage applicants to submit their applications as soon as possible.

SAFEGUARDING

At Middlesbrough College, we are committed to the safeguarding and welfare of all our students including children, young people, and vulnerable adults. We expect all our staff to share this commitment. We follow the Safer Recruitment requirements and best practice as set out within Keeping Children Safe in Education statutory guidance.

All successful applicants will be required to complete mandatory pre-employment checks which include an enhanced DBS check, satisfactory references, an online search and proof of eligibility to work in the UK. Please be aware that it is a criminal offence to apply for this post if you are barred from engaging in regulated activity in connection to children.

Middlesbrough College is an equal opportunities employer, dedicated to ensuring equality of opportunity, eliminating discrimination, and fostering good relations among all members of its community, and welcomes applicants from all sections of the community.